Practical CRM in a Post Pandemic World
04 Nov 20
1:30 PM
-
3:00 PM
Tracks:
Sales & Marketing (Conference Pass Only)
Circumstances changed the way HME providers conduct business. Overnight they went from face-to-face to non-essential, requiring a different layer of discipline for the salesforce, sales leadership and the C-Suite. Customer Relationship Management (CRM) went from optional to must-have, and HME sales and marketing teams found new and creative ways to leverage CRM to create better, stronger, and predictable relationships.
This interactive panel discussion led by Ty Bello, HME Sales Expert will include two CRM users as they share stories and testimonials from the sales front lines of the COVID-19 environment.
Attendees will learn:
• CRM 101: Practical uses of CRM
• CRM stories: Real-world applications of CRM pre, during, and post COVID-19
• CRM best practices: Perspective from the field, leadership and the C-Suite
• CRM and data: Mine the data and maximize referral strategies
• CRM ROI: The investment and value of keeping your customers