Cultivate an Experience Where Women Want to Shop
(Room Room N224)
16 Feb 20
10:30 AM
-
11:30 AM
In this interactive session, Katie Mares will educate dealers about the impact women have on the car-buying experience as the average family’s “chief purchasing officer” and the world’s most influential consumers. Katie will also examine the psychological differences between men and women and how to use this information to enhance your consumer brand experience, improving your CSI metrics, boosting your retention rates and referrals, and increasing your top line.