The One Word Nobody’s Talking About: “Creative”!
(Room Room N114)
16 Feb 20
10:30 AM
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11:30 AM
Agencies and “gurus” constantly advise dealers on where to advertise and why. But no one is focusing on the creative messaging—what to say and where to say it—until now! From branding to retail, this workshop will teach dealers what creative message to deliver across each advertising medium, why it is important in those mediums and how to convey it.