NADA 2020

Optimizing Your Website in the Age of Digital Retailing (Room Room N112)

14 Feb 20
4:00 PM - 5:00 PM

Tracks: Marketing

While a website is one of the most important pieces of a dealership’s business, it is often one of the most undervalued and overlooked assets, costing dealers thousands of dollars every month. So before starting down the path of digital retailing or spending thousands in digital advertising, optimize your website first. We will review case studies and scenarios to show how much money dealers are wasting.