This interactive discussion is held at the Social Connection Zone.
Referrals are important to any dealership's marketing initiatives. The internet is filled with opportunities for customers to share their experiences - the good, the bad and the ugly. This session will discuss how to leverage superfans and local and community influencers who will sing your praises. We will discuss ways to increase positive reviews, how to handle negative reviews and who should be responding when a customer isn't happy.
BONUS: 15-minute interview with HondaPro Jason to discuss superfans and what's practical for a dealership vs an OEM.