NADA 2020

SCZ Mini Session: The Management of Digital Marketing (Room 3437C)

This interactive discussion is held at the Social Connection Zone.

So much has changed over the last decade as it relates to social media and digital marketing. Who should be running your programs? What should be handled by employees and what makes sense to outsource? This session will discuss how to build a team and what questions should dealers ask when hiring. We will discuss:

  • Reports You Should Expect and Questions to Ask 
  • Factors in Building a Budget
  • Who Should be Customer-facing
  • Who Should Manage Reviews
  • How to Integrate All of Your Marketing
  • And More