INTIX 41st Annual Conference & Exhibition

Sessions Speakers Exhibitors Floor Plan Buzz

Discount? Or, Don't Discount? (Room Murray Hill)

Discounts are a dirty word if you listen to some folks. Others live by them. Yet research shows that discounting can destroy a brand, creating a situation where people never want to pay full price, are always willing to wait until the last minute, and you have to keep feeding the discount beast. There has to be a better way.