A Healthy Relationship with Your Alcohol Suppliers
(Room S223)
21 Mar 22
1:00 PM
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1:45 PM
As a bar and restaurant owner, it's likely that a spirits rep has come into your place of business and offered to make a deal in order for you to carry their product or products. But what can that rep offer while still making sure your business operates within compliance? Is it smarter to ask for something like cash sponsorship or are there other options? If so, what are those other options? In this panel discussion we've brought together two of the best in the business from both sides of the alcohol supplier to bar/restaurant relationship: Daniel Warrilow, Italian Portfolio Ambassador for Campari America & David Kaplan, CEO of Gin & Luck and Founder of Death & Co. These industry professionals will take on common questions about what you should expect from a supplier partner, the do's and don'ts of this relationship, and how to get creative to make solutions that will create win-win situations for all involved. We will teach you how to create and maintain relationships with great supplier reps while spotting the pitfalls that range from compliance issues to bad brand management and ultimately teach you to understand how all of this can have a direct effect on your businesses' bottom line.