Bar & Restaurant Expo 2022

How Entrepreneurs and Small Businesses can Build their Brands through Strategic Investments (Room S226)

21 Mar 22
2:00 PM - 2:45 PM

Tracks: Operations

Mr. Dennis McKinley leads the Atlanta-based branding company Detroit Equities, which runs the Atlanta-based businesses CRU Hookah Lounge and the Original Hot Dog Factory. He’s also owner of NYAK Cognac, which is now the fastest-growing cognac brand in U.S. history. Currently, he helps entrepreneurs and small businesses build their brands through strategic investments, and some of his previous background experience also includes real estate, e-commerce, and product development. At the Bar & Restaurant Expo, McKinley will discuss the importance of brand partnerships, crowdfunding, franchising and getting investors.