Bartenders Build Brands: How to Develop Mutually Beneficial Relationships through Advocacy, Education and Support
(Room S220)
22 Mar 22
10:00 AM
-
10:45 AM
The most effective and long lasting marketing efforts in the spirits industry are all tied to robust and thoughtful on-trade marketing. Join Lindsey Johnson, the Founder and CEO of Lush Life Productions (the first Bartender Advocacy Agency), as she outlines best practices, existing platforms including strategies to best leverage those opportunities and thoughtful marketing practices in regard to the trade. This session will offer tactical advice your brand can immediately implement. Bar owners, managers and bartenders are also welcome in this session where we will share existing opportunities for free education and training for your staff along with best practices for engaging with brand representatives to develop new opportunities for your team.