The changing coffee culture and the megatrends shaping its future.
Coffee is more than just a beverage - it is a global phenomenon, a cultural connector, and a multi-billion-dollar industry undergoing significant transformation. Consumers no longer just drink coffee—they want an experience, a story, and a deeper connection to their cup. During my lecture, I will highlight six key themes that will define the future of coffee in the years to come.
☕1. Coffee as a global phenomenon
📈 2. Where will future growth be?
🌍 3. The rising varieties of the coffee culture
🌱 4. Will there still be coffee available in 2050?
🚀 5. We need new business skills
🔮 6. Summary & outlook: What’s Next?
As coffee continues to evolve, consumer expectations, sustainability challenges, and market dynamics are reshaping how we grow, trade, and consume coffee.
The question for all of us: Are we ready for the coffee culture of tomorrow?