Beam 2026 Annual Conference

Advocacy and Culture (Room Woodward Hall (B&E 307))

16 Mar 26
3:30 PM - 5:00 PM

Tracks: Advocacy and Culture

This session will cover the following talks:

-Chris McGarvey: Culture as a Competitive Advantage: How Heaven Hill's Culture Champions Drive Results

-Danni Capps: Distilling Diversity: Unraveling the Intersection of Bourbon Marketing, Gender, Quality Assessment, and Endorsement Dynamics

-Karen Brown: Right People. Bright Future: Building Trust Across Cultures