Beam 2026 Annual Conference

Place and Brand (Room Harris Ballroom)

This session will cover the following talks:

-Aaron Hydes: American Single Malt's One Year Anniversary: Flavor, Identity, and Market Evolution

-Nicole Volk: Implications and Opportunities for Integrating and Promoting Sustainability in Estate Whiskey

-Landon Borders: Terroir in Whiskey: Authenticating the Flavor of Place