This session will cover the following talks:
-Andrea Fujarczuk: Designation Strategies in Whisk(e)y: Impact on Consumer Perceptions & How to Guide Change
-Dan Han: Distilling Perception with Neurogastronomy: How the Brain Constructs Flavor
-William Bahan: Message on the Bottle: Communicating Brand Clarity
-Katie Peninger: The Business of Storytelling: Connecting with Consumers to Drive Growth