Dive deep into a high-tech analysis of a hotly debated market—fabric vs. metal awnings. The goal of this research, powered by artificial intelligence and machine learning tools, is to better understand decisions made along the supply chain and a buyer's journey in regard to awning material selections. This research, conducted by an independent third party, relies on unstructured data gathered from the “digital universe.” More than 3 million data points of thoughts, opinions, values and beliefs about specific awning material selections drive this analysis. You’ll discover the drivers and barriers to both fabric and metal awning-material selection; understand positive and negative sentiments of each awning material from the supply side and buyer points of view; and hear first hand the opportunities for fabric awnings use based on data.
What you’ll learn:
- Who are the key decision-makers and influencers in the use of awning materials?
- What market and competitive advantages do fabric awnings have over metal awnings?
- Understand how and why fabric vs. metal awning decisions are made.