IFAI Expo 2019

Jeff Nowak
CEO
Rocket Labs 360


Jeff Nowak is a passionate data scientist and data storyteller focused on helping partners understand industries, market categories and brands from the customer/consumer perspective. He has worked with Fortune 500 companies and other corporate partners to build competitive advantage by providing unbiased, user generated “Voice of the Consumer” insights to create targeted strategies aimed at driving results. After launching Rocket Man Digital in 2012, Jeff discovered that mining unbiased, user data was the key to discovering what was on the minds and in the hearts of targeted audiences. By creating marketing strategies specifically meeting their needs, partners have seen positive growth and results. With the advent of this proprietary analytics and insights platform, Rocket Labs 360 was formed, with a greater focus on strategic and competitive advantage. Jeff has worked with popular consumer brands at General Mills (BettyCrocker.com/Pillsbury.com), Trusted Media Brands (formerly Reader’s Digest), World Kitchen (Pyrex, CorningWare and Chicago Cutlery), 3M (Scotch Expressions and Scotch-Brite) and Welspun Global Brands. He’s also helped many business-to-business companies, with partners ranging from medical device startups to associations, nonprofits and service providers.

Sessions :