Industrial IoT has transformed in many ways. The renewable energy industry in particular has traversed a long path, advancing in the way services are offered. An industry that was product-centric, focusing on delivering services around a product, has transformed into customer-centric services driving product development. This presentation focuses on the dramatic change industrial IoT - renewables in particular - has witnessed in the last decade, and a renewed approach companies need to adopt to be able to keep up with evolving customer expectations. It’s all about enhancing the user experience - be it UX or CX!