IAAPA Expo Asia 2019

The Data-driven Entertainment Experience Model (Room Grand Ballroom 2 Floor 3, Jumeirah Himalayas Hotel)

As Asia and China continue to develop, the opportunities for themed entertainment are expanding. However, Asia’s themed entertainment development will be impacted by unique cultural characteristics requiring a data-driven understanding of differing entertainment models. Using real benchmarks from gated and ungated attractions and resort models, this presentation will mine the data to compare characteristics of length of stay, the experience portfolio, target markets and pricing.  It’s time to start making your business decisions on sound data!

Speaker:
Mark Dvorchak, Managing Partner – Pro Forma Advisors LLC
Shan Zong, Director – Pro Forma Advisors LLC