TRA Marketplace 2019

Stirring The Insta-Pot: Using Instagram Influencer Strategy (Room Level 2, Mezzanine B)

14 Jul 19
3:15 PM - 4:00 PM
Instagram influencer strategy is the new celebrity endorsements. Brands are turning to social media heavy hitters to drive traffic, awareness, and sales. But what expectations does an influencer have in terms of payment and compensation? Conversely, what expectations should an operator have? Let's break down these awkward topics and get real on influencer ROI.