PCBC 2019

The Consumer Outlook (Room Esplanade Ballroom)

31 May 19
10:00 AM - 10:10 AM

Tracks: Included with PCBC Passport, Legislative, Regulatory and Policy Issues, Re-Think Conference

Millennials entering peak homebuying territory. Gen Z entering the workforce. Multigenerational living. Digital detox. Brand activism. Experiential retail. Deepfakes. AI overlords. eScooters. #instagood. #TimesUp. What does it all tell us about the state of today’s buyer? Marketing guru Teri Slavik-Tsuyuki will share her take on the consumer landscape, what’s timely and now, and what’s timeless and always.