International Fastener Expo 2019

Transforming Into A Digitally Driven Distributor by Product Genius (Room Sessions Corner (Show Floor next to Booth # 2624))

What is the optimal digital strategy for distributors in a business environment that is continuously changing? These changes have forced industrial distributors to rethink their business strategy. In this session, the presenters will discuss how distributors are optimizing new technologies to automate processes and streamline customer experiences when selling complex product categories. In addition, the speakers will address how to deliver a better customer experience by differentiating the eCommerce customer path to purchase.