Latina Entrepreneurship: Use Your Abuela’s Molcajete to Let Go of Fear and Boss Up!
(Room Salon 1)
30 Oct 19
11:00 AM
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12:00 PM
During this session, Latina entrepreneurs will learn how to leverage the power of their cultural assets to start their venture and contribute their time, talents and dreams to the $1.2 trillion dollar buying power posed by the Latinx community. The session will go beyond teaching a road map of becoming an entrepreneur and motivate participants to reflect on their dream venture and create a plan of action to implement. Upon completion of the session, participants will learn about: the power of leveraging your why; entity formation; business planning; branding; marketing; sales; leadership frameworks; and measuring impact.