Expo! Expo! 2019

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

3 Power Factors to Maximum Exhibitor Retention (Room South Pacific H, Lower Level)

03 Dec 19
10:30 AM - 11:30 AM

Tracks: Exhibitor Sales & Partnerships

One of the biggest factors limiting show growth is exhibitor attrition. Trying to maintain/grow NSF with high exhibitor churn is like trying to fill a bucket with holes. The average B2B show retains 73% of exhibitors and only 42% of new exhibitors. Improving these two metrics by a just few percentage points per year can lead to explosive growth! Attend this session to learn three factors you can use to start boosting retention toward the 85% best in class exhibitor retention target.