How do organizations survive and thrive in the digital age? According to Kai D. Wright, author, branding expert and lecturer at Columbia University, the key is not to simply focus on providing marginally better (or less expensive) products and services. His mission is to help people build better brands.
In his new book, “Follow the Feeling: Brand Building in a Noisy World” (Wiley, July 2019), Wright emphasizes how successful branding depends on a deep understanding of consumer psychology, combined with an appreciation for how technology has impacted and re-shaped human behavior. Wright provides a memorable framework – LAVEC – for building a powerful brand that capitalizes on human responses to lexicon, audio cues, visual stimuli, experience and culture, using concrete examples of companies that have leveraged these methods.
The first 75 attendees receive a copy of Kai’s book “Follow the Feeling: Brand Building in a Noisy World”
Interview of Keynote Speaker will be conducted by Jeff Quade, Chief Sales Officer for GES