It can be daunting to launch a wedding photo business as there is much to consider, including naming your business and marketing your brand, finding your signature voice to help you stand out from the pack, upselling products, pricing packages and more. At Rise + Shine, an all-day educational event taking place from 10 a.m. to 6 p.m. at Mandalay Bay on February 23, 2020, you’ll hear from some of Rangefinder’s current and past 30 Rising Stars, as well as those who nominated them, in hour-long presentations and in-depth group mentor sessions.
Expect giveaways, live demos, face time with the editors of Rangefinder and lots of networking. You won’t want to miss it!
Building a Recognizable Brand
10:00 am - 11:00 am
Caroline Tran
Los Angeles based photographer Caroline Tran was able to not only rise above the competition, but also build a highly profitable business in one of the most saturated photography markets in the world. In this class, she will share the strategies she used to find her brand identity and how she established a recognizable brand that attracts her ideal clients.
Developing Your Signature Style
11:15 am - 12:15 pm
Elizabeth Austin-Davis
Elizabeth will dig into the necessary steps to developing your signature style organically. Prepare to learn about the important role that lighting plays in defining your style as well as how to edit your work with a focus on consistency as she shows you how she achieves cohesion with both film and digital photographs. You will walk away with the confidence and know-how needed to develop your own signature look that will let you stand out!
Money Management & Growth
1:00 pm - 2:00 pm
Will Khoury
Learn the fundamentals of managing your finances and growing your business. We will cover how to set up photography collections and implement strategies to building a higher income. Practical and straightforward, this course will inspire ways of expanding your services, upselling your offerings and showing your clients the value that comes with hiring you. We’ll also talk about incorporating these strategies while maintaining a healthy balance with your personal life. You’ll walk away with a faster and smoother process to running a successful photography business.
Building Social Capital: How One Text Earned Me $30,000
2:15 pm - 3:15 pm
Eric Kelley
When growing your business, just having the right social media skills isn’t enough. Strong relationships and quality human interactions are what successful businesses are built upon. In this course, Eric will talk about his professional and client relationships, including how he builds authentic bonds, how he maintains them (while ensuring future referrals), and how he maximizes his profits without minimizing these important connections.
Mentor Sessions with:
Caroline Tran, Elizabeth Austin-Davis, Will Khoury, Eric Kelley, Janine Licare, Matteo Innocenti, Daniela Villarreal, Petronella Lugemwa and Hiram Trillo
3:30 pm - 6:00 pm