When you look at most spa menus, website and marketing, what do you see? Is it inclusive of all skin tones? Does it address the needs and provide service options for all clients whether local or traveling? Unfortuately, the answer is probably not. It is estimated that 17% of African Americans travel internationally at least once a year and locally six times a year, accrording to Mandala Research. The black travel industry is also estimated to be a $63 billion dollar industry in the U.S. The travel industry provides a great revenue for spas, particularly larger day spas, resort spas and hotel spas, yet are these properties servicing this market fully? Attend this can't miss keynote panel and find out from industry experts in esthetics, hotel spas and travel what the black traveler is looking for in salon/spa services, what services need to be altered and how marketing should be adjusted accordingly.