Your image is your business. Are you getting too comfortable?
Building your business and getting new clients, that's what it's all about right? You’ve undoubtedly experienced the difficult but exhilarating task of drawing in new customers. Once you have them, what are you doing to keep them? It is far too easy to get comfortable and begin to take for granted the very people you worked so hard to get. You are constantly updating your skills, but do you "look the part"?
We are in the professional beauty industry... and in this industry you are only as good as your last client. We expect our clients to be a walking, talking billboards for us but are we holding up our end of the bargain?
Let me ask you a few questions:
-Do you think others see you as you see yourself?
-Are you dressed how you want to be addressed?
-Are you dressing for the clientele you want or getting too comfortable with the clients you have?
Also, in this day of social media, when many people see you before they actually meet you:
-Are you promoting your professional brand or contradicting it?