Paul Crisci will bring his 30 years of industry knowledge and marketing experience to an informative and entertaining presentation demonstrating how to connect the dots on all advertising – digital, social, traditional and beyond - using marketing strategies that will help you increase sales while efficiently lowering advertising costs.
This session will give you the necessary tools to stop chasing your customers and begin catching them. He will also prove that you do not have to be a data scientist to understand how to use digital marketing methods and techniques to increase sales and control your budget.
Primary Learning Objectives:
- Understand the Rule of 400 and how to use it to control your budgets in an industry of third-party and manufacturer interference.
- Learn the Seven Deadly Sins of Digital Automotive Marketing.
- Learn how to maintain a marketing strategy in a world of shrinking profits so you can spend more time selling and less time managing your advertising.