As new and used car sales continue to level off, and in some markets decline in the U.S., you must pay closer attention to the opportunities in fixed operations, and put this profit center in the forefront of your year-end push to finish strong! By implementing three simple strategies, along with a customer retention plan, you'll see dramatic increases in your service and parts gross profits at a critical time when front-end sales are slowing down.
This session will demonstrate how to achieve $500K+ in gross profit improvement over 12 months. Examples will show how top-performing dealers are currently accelerating fixed ops profits, as their new and used car sales slow down.
Whether you're "good with numbers" or not, Don Reed of DealerPRO Training will help you to calculate increases in RO counts, gross profits, quick lube sales, and more to establish a growth plan for the remainder of 2019. Bring your current performance numbers with you so that you can look at your labor and parts margins, and develop a plan to achieve industry benchmarks. Ultimately, grow your service and parts traffic count and customer retention.
Primary Learning Objectives:
- Learn how to increase your service and parts customer base by 10% per year via a retention promotion program.
- Make Quick Lube selling and profitability a reality through improved processes.
- Establish "company policy" processes that increase hours per RO by .8 - 1.0.