Traditionally, car washes have always been viewed as an expense by dealerships. Taking into account the poor cleaning performance of the traditional dealership in-bay, causing customer complaints, lowering CSI, slower transaction time, and it probably is always breaking down. Car washes have always been a pain point in many dealerships, but it doesn't have to be that way.
Attend this session to learn from dealers that have seen first-hand how a car wash can dramatically change the landscape of a dealership. Matt and Trevor will tell you their story and share how you can turn a wash from an expense into a profit center.
Primary Learning Objectives:
- Learn how a car wash can benefit a dealership.
- Learn how to turn the expense of a wash into a profit center.
- Learn how to successfully integrate your dealership with a car wash.