The key to a dealer getting the largest ROI on advertising is identifying the right in-market shoppers. With more and more car buyers consuming videos online through Facebook, YouTube, CTV, and other social media outlets, how do you create an advertisement that reaches those in-market shoppers who are ready and willing to buy a new or used car?
This panel of technology and marketing experts will discuss the new frontier of video advertisements and how to create in-market audiences while maximizing immediate opportunity on Facebook, YouTube, and other programmatic channels. If you want to become the leader in your market, you will be engaged, educated, and entertained in this exciting session.
Primary Learning Objectives:
- Learn how to create the right in-market audience for your dealership with the Oracle Data Cloud/IHS Marketing.
- Maximize immediate advertising opportunities on Facebook, YouTube, and other programmatic networks.
- Learn how to use The Share Shift opportunity from linear TV to drive improved efficiencies.