Digital Dealer Conference & Expo 27

A Modern Blueprint for Success in Your Internet or BDC Department (Room Oceanside D)

20 Aug 19
1:20 PM - 2:10 PM

Tracks: Sales / Variable Ops (ALL), Sales / Variable Ops (Lead Handling), Sales / Variable Ops (Management)

In today’s hyper-competitive market, dealers must be set up for success in their Internet or BDC department. If dealers are not maximizing all of their opportunities, hundreds of thousands of dollars can be left on the table every year.

This session will provide you with a blueprint for your lead handling department’s success in 2019 and beyond. First, you'll learn how to set the foundation for success by addressing if you’re staffed correctly, what opportunities should be followed up on proactively, who should manage the department, and how employees should get paid.

After laying the foundation, this session will cover best practices on relevant follow up processes and workflows for each type of opportunity. Then, you’ll learn how to keep the foundation strong and ensure no process erosion takes place with your best practice workflows. It is not enough just to build out a best practice workflow, dealerships must ensure salespeople and agents are doing what is asked of them.

You’ll leave this session will practical solutions that you can implement immediately to achieve better results in your Internet or BDC department in 2019 and beyond.

Primary Learning Objectives:

  • Learn how to lay the foundation for success in your Internet or BDC department.
  • Implement best-practice workflows that are successful in any market.
  • Learn how to keep your department's foundation strong and ensure no process erosion takes place.