Tracks: Sales / Variable Ops (ALL), Sales / Variable Ops (Digital Retailing), Sales / Variable Ops (Lead Handling), Sales / Variable Ops (Management)
This session will help you to realize that it is time to close the variable operations BDC departments and bring the digital leads back into the dealership. Establish a dedicated team of sales consultants that handle these business opportunities from inquiry through to delivery. In an era of margin compression, dealers can no longer afford to pay twice for the delivery. Creating a digital sales team increases productivity per salesperson, reduces expenses, improves employee retention, and speeds up the sales process resulting in improved CSI. Primary Learning Objectives: