Digital Dealer Conference & Expo 27

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Breaking the Linear Sales Process: Using Insights from Every Customer Interaction to Sell More Cars (Room Mandalay Bay I)

20 Aug 19
10:00 AM - 10:50 AM

Tracks: Dealer Ops & Management – ALL, Dealer Ops & Management (Disruptors), Dealer Ops & Management (Leadership), Sales / Variable Ops (ALL), Sales / Variable Ops (Customer Experience), Sales / Variable Ops (Management)

The number of calls to businesses is expected to hit 162 billion in 2019, according to Marchex. In order to recognize consumer needs and capitalize on them, readers need to understand how to scale an abundance of information. Dealers want innovative ways to connect with consumers and identify hang-ups that impact business results. Rapid advancements in AI tell us that by 2020 our customers will manage 85% of their relationship with a robot. Historically, humans have formed strong bonds with machines such as automobiles, but many questions remain unanswered. Will the bond between human and robot become stronger than human and rep? Will robots take our jobs or free us to perform new ones?

In this session, Bobby will cover the sales process revolution, what the future of AI will really look like, and how it will change our lives.

Primary Learning Objectives:
  • Learn why the linear sales process may be causing your dealership unnecessary hangups and areas where you can protect revenue by personalizing every customer interaction.
  • Learn how co-pilots, such as AI and BI will impact your business.
  • Learn how to obtain and review all of your customer interactions immediately and capitalize on your store's opportunities, before it’s too late.