This session will provide proven sales tools that are designed to improve the results of your sales staff from day one. Concepts are applicable for any brand and will enhance any sales process followed. The improvement can be achieved by a dedicated sales professional regardless of previous sales experience. This session will cover four keys to selling success for both sales management and sales professionals: Managing your day, effective needs analysis, industry-leading walk-around and test drive skills, presentation of purchase numbers and closing.
Primary Learning Objectives:
- Improve your coaching and development skills and tools to evaluate, identify, and work better with your sales team every day.
- Create an "expert" status with your sales professional for your guest to buy from -- elevating the entire sales staff to the next level of success one step at a time.
- Provide your guest an experience they have never had before in buying a vehicle -- creating the "stickiness" your dealership needs for long-term success. Referrals and repeat buyers; your guests will be your dealership's marketing arm.