Digital Dealer Conference & Expo 27

Attend this session to learn how to use the phones to battle margin compression by better understanding your marketing leads and how to handle them. Using a marketing budget effectively is more important than ever as costs continue to rise, and this is why knowing how to handle leads as well as ensure your ads are working are both critical pieces. Two industry experts in both marketing and phone handling will show you best practices ranging from holding vendors and sales staff accountable.

Primary Learning Objective:

• Learn how to implement a process at your dealership that ensures every caller is reaching someone who can help.
• Understand the importance of attribution and insight into where your leads are coming from.
• Establish a procedure for making the most of outbound calls and learn how to aim for quality, not quantity.