Digital Dealer Conference & Expo 27

Employees Are the Secret Sauce: Is There a Better Way to Attract, Engage, & Retain Them? (Room Oceanside F)

20 Aug 19
3:30 PM - 4:20 PM

Tracks: Dealer Ops & Management – ALL, Dealer Ops & Management (Hiring / Retention), Dealer Ops & Management (Leadership)

This powerful and interactive session includes a discussion of the components needed for the people side of your digital retail strategy.

  • Engaging every worker and inspiring them to do their best-- turn your vision into performance
  • Attracting and retaining the right people in the right roles
  • Developing the talent and compensation plans for evolving roles
  • Understanding the changing workforce needs and expectations (can anyone say Millennials?)
  • Creating an environment that emphasizes trust and empowerment
  • Communicate, communicate, communicate (did I mention communicate?)


The traditional view of dealership transformation was all about doing existing things better. The next generation of transformation is focused on doing completely new things with your people, processes, and culture so that they work hand in hand with your digital technologies and the always-changing customer expectations.

Primary Learning Objectives:
  • Understand the need for an updated human capital strategy to successfully navigate the changing expectations of both the employees and the customers, win the talent war, and build a high performing culture so they can achieve more.
  • Learn the best practices around attracting, engaging, and retaining the best workforce and leadership to help them achieve their performance goals and reach their highest potential in digital retail.
  • Gain the knowledge and relevant human capital strategies to optimize your biggest investment-- your people while creating a culture that represents their dreams, goals, and values.