Digital Dealer Conference & Expo 27

ESelling in 2019: The New Road to the Sale (Room Oceanside B)

20 Aug 19
3:30 PM - 4:20 PM

Tracks: Sales / Variable Ops (ALL), Sales / Variable Ops (Customer Experience), Sales / Variable Ops (Digital Retailing), Sales / Variable Ops (Lead Handling)

Gain a new perspective and mindset that if adopted will allow their salespeople to hunt for business both in person and online by attracting more shoppers without any additional marketing spend. In addition, you'll learn to translate the information online and treat pixels like people! By customizing your messages and leveraging all the tools available to engage your buyers, your sales and BDC team can connect with and effectively engage with significantly MORE customers!

When you learn about ESelling in this fun and informative presentation, you will create amazing pre-arrival experiences that create a much easier sale. Easier sales result in more profit, a faster smoother transaction, and a better opportunity to use sales engineering and digital relationship development to scale up employees personal online business.

Primary Learning Objectives:

  • Learn a new road to the sale that is relevant to the way people shop and buy cars in 2019.
  • Improve internet lead engagement, appointment set and show rate, as well as internet lead closing %.
  • Connect your sales and marketing efforts into one process that attracts the right shoppers for the right salespeople.