If I had $30K to buy a car, and it did not matter what car I bought... what will your marketing say to get me to your door, and what will your team do to turn me into a fan? Spending more is not the answer, standing out is.
Cars are commodities. Marketing price no longer wins in the market. Find out why dealers who are winning in the marketing game are relying on sharing the experience their team delivers, and then makes sure it happens when customers hit the showroom.
Customers today expect to be treated well. So if your marketing is not attracting customers, we have to fix what you are sharing or fix the experience you are delivering.
2019 and beyond is about service, experience, and saving time. How do you deliver on that and share it with others? That's what you will learn if you attend this session.
Primary Learning Objectives:
- Understand what experience your team is really delivering, what makes it special, and the reasons why someone shops with your store.
- Create impactful campaigns and messaging to share why buyers should shop at your store. See how experience works in other industries and can in automotive as well.
- Leverage your employees and customers to share your message. Understand why reviews still matter and why creating information for your salespeople to use increases retention.