Digital Dealer Conference & Expo 27

This session will dive into the major shift in marketing since programmatic channels have become much more sophisticated. People are beginning to expect "advertising to the individual" and the best marketers today build a strategy that creates unique messaging to different audiences and creates an ad experience to best match those audiences. Political campaigns spend millions of dollars and create tens of thousands of different ads to different audiences. Employing a granular and targeted approach like this is no longer the future of marketing in automotive... it is here.

Primary Learning Objectives:

• Learn how to hit the right audiences with hyper-specific messages, then see the dramatic results when implemented.
• Understand the remarkable efficiencies of programmatic marketing channels (e.g. video pre-roll, Pandora) compared to traditional awareness marketing, such as television or radio.
• Understand how to set up proper social media campaign goals that mirror the proven methods of multi-million-dollar political campaigns.