Digital Dealer Conference & Expo 27

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Marketing Ecosystems: How to Maximize Your Messaging in the Digital Age (Room Mandalay Bay J)

19 Aug 19
2:30 PM - 3:20 PM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (Traditional), Marketing (Emerging Trends / Disruptors)

Digital messaging has provided new platforms for turning leads into sales as well as a variety of ways it can be utilized to begin and continue conversations with new and existing customers. The communication methods that may have worked in the past do not necessarily work now. The digital age is upon us. It is the wise dealer who will embrace it rather than be left behind.

This session will help you to understand digital communications and the importance of efficiency when it comes to messaging. You’ll learn how to maximize your use of digital platforms to capture the consumer and continue the conversations with them. Walk away understanding that you already have everything you need for cost-effective digital efforts and reaching consumers.

Primary Learning Objectives:
  • Explore the effective platforms the digital transformation provides and how to use them to get the fullest advantage.
  • Assess the digital advertising platforms you're currently using in your dealership and whether you're getting the maximum benefits out of them. 
  • Affirm the shift of advertising messaging from traditional into digital.