72% of millennials said they don’t rotate their phones to watch videos horizontally, but now video advertising platforms are unveiling mobile-first ad units, which dealerships can use to sell more cars.
Attend this session to explore the new mobile-first ad units like YouTube Vertical Video for TrueView, Facebook Carousel and Collections, Instagram Story Ads, and Snapchat Collection. Discover how to be creative in vertical mobile-first video format, and take inspiration from live real-world automotive vertical video examples so your dealership stands out from the competition.
Primary Learning Objectives:
- Learn how to achieve results using mobile-first video advertising and review the growing change in UX behavior of mobile playback of videos.
Mobile-first digital video ad units and its ability to reach specific audience segments as mobile continues to increase can be a lethal combination in a dealership's digital marketing strategy.
- Assess advertising platforms and their capabilities, and learn how to leverage mobile-first video to sell more cars.
Review how dealerships can take advantage of the new mobile-first technology platforms and respond to the digital evolution of mobile-first video platforms like YouTube, Google DV360, Facebook/Instagram, and Snapchat collections.
- Make the best use of vertical video advertising and mobile video best practices.
Some agencies will be apprehensive to take on the extra effort, but the results are irrefutable. Whether it’s a video campaign on YouTube, Google, Facebook, TikTok, Snapchat, etc., it’s always a good idea to test and optimize to make sure your dealership is getting the most bang for your buck.