It’s often said that digital retailing will make brick-and-mortar stores obsolete. But in automotive, that’s not the case. In this session, Andrew will describe why your physical dealership should be the backbone of your digital retailing strategy. He will debunk the most common assumptions about online automotive sales and explain why your in-store experience remains your most important tool for customer engagement. He will examine best-in-class case studies and cautionary tales of defunct retailers. You will walk away from this session with the insight you need to bridge the gap between online and offline sales, give your customers the experience they want, and position your business for continued revenue growth.
Primary Learning Objectives:
- Identify best practices in omnichannel retailing, including real-world examples of what works and what doesn’t.
- Understand why physical dealerships are essential to the success of digital.
- Learn how to create a customer experience that will position dealerships for revenue growth in the digital age.