Dealerships are bombarded with new products and tools from vendors on a daily basis, and it can be difficult to determine where to spend your money, or more importantly, if the money you are spending is being spent wisely. In this age of the new 'shiny object', a return to basics and viewing your site through the lens of your customers is more important than ever.
This session will provide website optimization and conversion strategies targeting the modern consumer that will help your dealership drive more traffic into your showroom. You will learn tips and tactics on how to self-evaluate one of the most important assets your dealership has, your website, and ensure that every dollar spent is contributing to your bottom line instead of filling up the wastebasket.
Primary Learning Objectives:
- Learn how to identify user experience problems on your website(s) by view your site(s) from the perspectives of your customers, which will help you to make changes that will improve conversion and overall engagement.
- Demystify website loading reports from Google and other third parties to help you understand not only how to read them, but more importantly, what the ACTUAL impact is to your website and customers.
- Explore the landscape of website tools available to dealers and the various ways in which they can be helpful and harmful to your objectives, which will assist you in assessing the value and impact of the dollars you are spending.