In today’s click-and-mortar world, speed and convenience dominate. Two out of three consumers buy products online, then pick them up in store. By the time a car-buyer contacts a dealer, they are already 57% of the way through the sales cycle.
What does this mean for car dealers? Dealers need to reduce friction throughout the buying process to meet increasingly high customer expectations.
Learn how to use online retailing to deliver the speed and convenience car-buyers crave. Discover how dealers are using it today to sell more cars, earn more customers, and increase profits. Explore proven strategies and best practices you can implement as soon as you get back to your dealership.
Attend this session and you’ll learn, laugh, and leave with strategies and best practices to successfully deliver a seamless experience in today’s click and mortar world.
Primary Learning Objectives:
- Learn how click and mortar is the new standard and what this means for car dealers.
- Explore three proven strategies dealers are using to embrace the click-and-mortar model in every aspect of their business, from their website to their marketing to their sales and service staff.
- Discover best practices you can implement as soon as you get back to your dealership to deliver a more frictionless experience.