Digital Dealer Conference & Expo 27

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Digital Trust in the Modern World: How Trust and Transparency Drive Success (Room Oceanside B)

19 Aug 19
10:05 AM - 10:55 AM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (SEO), Marketing & Advertising (Social Media), Marketing & Advertising (Website), Marketing and Advertising (PPC)

How should dealerships operate in the modern digital marketing landscape? Simply put, with trust and transparency. This session will teach you actionable lessons in practicing digital trust. If you’ve ever felt behind with your digital marketing plans, or even if you just feel it’s time for a change, this is the session for you! The foundations of digital trust are the strategies that successful automotive dealers use to get ahead and stay ahead. Stop settling for outdated strategies because they are safe and familiar. Start anew by practicing digital trust!

Primary Learning Objectives:

  • Understand the foundations of digital trust: 
    • 1) Optimize for search engines with best practices 
    • 2) Have consistent messaging
    • 3) Be transparent and specific with your messaging
    • 4) Make it easy for customers to find the information they care about
  • Learn best practices for applying each of the four foundations of digital trust to your website, paid search, organic search, and social media.
  • Learn how to integrate digital trust with the rest of their dealership processes.