Digital Dealer Conference & Expo 27

In the span of just a few years, the mattress industry has transformed -- from one that has historically shared a distribution model quite similar to automotive's -- to one that is being swiftly dominated by a direct-to-consumer model.

With the emergence of many "virtual" dealerships, and with the rise of digital retailing in our industry, the forward-thinking dealer can examine the successes of mattress industry "disruptors" to learn how to gain consumer confidence and keep pace with industry-agnostic retail trends.

This session will isolate three commonalities found amongst the most successful and progressive mattress retailers, paying close attention to how those tactics can be implemented at any automotive dealership.

• Discover parallels between automotive and other retail verticals experiencing similar, but more rapid, transformations. The learner will gain insight from the successes and failures of businesses in these similar verticals.
• Develop an understanding of the importance (and advantages) of establishing a unique and consumer-first buying process as a competitive differentiator... and what these technology-driven buying processes look like... and how to begin to establish them at their dealerships.
• Learn to leverage the power of social validation from previous customers to create consumer confidence in more efficient and higher-margin purchase processes.