While most in the auto retail industry recognize the potential of a CRM, many still struggle to unleash its full power in their dealership. With the right skills and action plan, a CRM can superpower success. In this session, Mark Vickery, senior director of performance management at VinSolutions, will provide you with the necessary tools to unlock your CRM’s most powerful superpowers, including:
- Learn how to keep customer communications moving quickly and get appointments set more efficiently by identifying CRM processes that will work for your store.
- Learn a plan for capturing, updating, and mining customer data to gain a deeper understanding of what your customers want.
- Learn how accountability and continuous training keeps your team more productive and focused on tasks that matter.
Leave this session with actionable steps for unleashing new superpowers by increasing efficiency, productivity, and ROI with improved CRM utilization.
Primary Learning Objectives:
- Improve efficiency by understanding the importance of CRM processes that meet the unique needs of your dealership and customers.
- Understand customer needs and wants by implementing a strong plan for capturing, updating and mining customer data.
- Increase staff productivity and efficiency with trackable accountability measures and continuous training programs.