Our industry is changing, we can all agree on that. It seems like every day there is new technology and more data at our fingertips; a new metric to track when measuring ROI. With all the noise in this industry what is actually fundamental in 2019? How are you using YOUR first-party data to drive that personalized, customized experience? Where do I need to focus my time when building an online strategy? It can be easy to get lost.
In this session, Kevin Lesage, digital marketing director for Autotrader, will help you turn all this noise into a fundamental strategy. He will show you examples of what it looks like today, and tease at what it might look like in the coming years. He will also show you data that proves these fundamental strategies move the needle and can improve your business today!
Primary Learning Objectives:
- Gain new insight on how to build an effective digital strategy in 2019. Learn how to leverage new technology, and understand what data myths are influencing our industry.
- Learn a connected approach to marketing and understand how it all works together, and how to use that data to drive the best consumer experience expected today.
- Learn how to prepare for the future by realizing what’s fundamental and what’s just noise.