Digital Dealer Conference & Expo 27

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Optimizing Your Agency and In-House Marketing Operations -- Implement a Winning Media Mix Across the Disciplines that Matter Most (Room Oceanside F)

19 Aug 19
2:30 PM - 3:20 PM

Tracks: Marketing & Advertising - ALL, Marketing & Advertising (SEO), Marketing & Advertising (Social Media), Marketing and Advertising (PPC)

While few dealers can afford a cadre of experts in fields like SEO, content and creative, custom video and programmatic digital ad buying, dealers now have a wealth of models and opportunities to address these disciplines, but often struggle to identify the most efficient paths to success.

This workshop will help you understand how to create and implement a winning media mix in 2020 and beyond. Explore key concepts, including: 

  • Content strategy is most effective when approached holistically – on-site campaigns, SEO, advertising, and social media are key disciplines and are most effective when they are cohesive.
  • Consistent content goes beyond just the price of the vehicle. Consumers need to see consistent messaging and creative to build trust and confidence. (90% of consumers who view consistent messages across channels are 90% more likely to complete a purchase.) That means applying consistent creative language as well.
  • It is critical to monitor performance data and organic traffic on a monthly basis, ensuring your digital storefront is optimized for keywords and markup, apply best practices, and monitor user experience.

Primary Learning Objectives:

  • Invest in the right marketing disciplines to compete for visibility.
  • Integrate the right assets across your dealership’s website, social, and digital ad strategy.
  • Measure and optimize to drive lasting success.